$40,000 donation by Yellowstone Bourbon will support Trans Canada Trail mission of building, maintaining and stewarding the vast urban and rural trail system in Canada.
Continue reading “Yellowstone Bourbon partners with Trans Canada Trail to connect people with parks and nature across Canada”
New variant is second release within Yellowstone’s Special Finishes Collection
ST. LOUIS (March XX, 2024) – As it continues to meet demand for innovative expressions of bourbon, Kentucky-based Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish. This is the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam, and it is set to hit retail shelves in March. Aged four years and bottled at 100 proof (50% ABV), Yellowstone Rum Cask Finish will be available nationwide at a suggested retail price of $49.99 per 750-ml bottle.
The new release starts with Yellowstone’s traditional bourbon mash bill and then is aged for nine weeks in casks that previously held rum distilled using molasses from sugarcane grown in the rich, fertile soils and tropical Caribbean climate of Cuba. The resulting bourbon features a flavorful blend of spice and tropical sweetness; a medium body with notes of toasted marshmallow, crème brûlée and toffee toasted oak; and the finish is highlighted by tobacco, clove, cocoa seasoned oak and honey.
“Rum has the sweetest notes of all the casks we’ve used for secondary finishing, and it was an ideal choice for the next adventure in our Special Finishes Collection,” said Beam. “Rum is an exceptional compliment to bourbon, and they come together to create subtle notes of sweetness and brown sugar, which are soaked up and stored within the staves and perfectly complement the vanilla, caramel and rye flavors of Yellowstone. Our four-year bourbon is a classic Kentucky bourbon and makes for a fantastic base. This allows me to go in many directions with the finishes while remaining true to or original profile.”
The packaging for Yellowstone Special Finishes Collection features the brand’s iconic bottle and Roosevelt Arch artwork, as well as a more prominent version of the Yellowstone brand name and a Special Finishes Collection call-out. The bottle’s blue top-wrap helps to differentiate Yellowstone Rum Cask Finish from other Yellowstone variants. The Special Finishes Collection launched in October of 2023 with the release of Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves.
About Limestone Branch Distillery
Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.
Whiskey holds a special place in the hearts of many. Because of this, many innovations and spins have been put on this beloved spirit. The rise of the American single malt is one of the most exciting developments in recent years.
This article explains American single malt whiskey, how it’s distilled, and what differentiates it from the more well-known whiskeys like bourbon, rye, and Scotch.
Read more: What is American Single Malt Whiskey?American single malt whiskey is made from 100% malted barley and distilled in pot stills. The barley is usually locally sourced, and the whiskey is aged in oak barrels for at least two years. Like Scotch, American single malt whiskey is non-blended, meaning that it is made only from a single distillery’s output. However, unlike Scotch, there are currently no formal regulations around the production of American single malt whiskey, meaning that distilleries have a great deal of leeway in making and marketing their product.
One of the key differences between American single malt whiskey and other types of whiskey is its flavor profile. Due in part to the use of pot stills in the distillation process, American single malt whiskey often features sweet, nutty, toasty, biscuit, bread, and toffee-like notes. It has a distinctive taste thanks to processed cereal grains that are used.
Though they share some characteristics, American single malt whiskey is different from single malt Scotch.
Unlike Bourbon, which must be made with a minimum of 51% corn, American Single Malt Whiskey is made entirely from malted barley. The malted barley is mashed with hot water, releasing the sugars that will help with fermentation. The liquid produced is called “wort” and is then fermented with yeast, which converts the sugars into alcohol.
The resulting liquid, or “wash,” is then distilled in copper pot stills. The filtered liquid is then aged in oak barrels, giving it a unique flavor. The aging process is what really sets American Single Malt Whiskey apart from other Whiskeys. The Whiskey is usually aged for at least three years, with some distilleries aging it up to 10 years. This results in a smoother and more complex flavor profile.
Compared to bourbon, American Single Malt Whiskey tends to be less sweet and more aromatic. Its flavor profile varies by brand, but it typically has hints of vanilla, fruit, and sometimes even chocolate. Its finish tends to be smoother than Bourbon, with a more prolonged, complex aftertaste. Think orchard fruits, honey, and a gentle smokiness more like a cozy campfire than a roaring bonfire like higher-proof whiskeys.
Yellowstone American Single Malt blends tradition with innovation. It tells a story of meticulous aging and a commitment to quality. An exploration in taste, it offers layers of caramel, oak, and a hint of fruitiness, balanced with just the right touch of smoke. It’s an American original paying homage to the single malt heritage while carving out its identity.
Yellowstone American Single Malt has won multiple awards, including two golds at the 2023 Sip Awards and the 2023 Bartender Spirits Competition.
Find Yellowstone American Single Malt near you.
American single malt whiskey is a unique and delicious spirit gaining popularity in the United States. Its rich, complex flavor and artisanal production process make it an exciting addition to the world of premium spirits. Yellowstone offers an authentic and refreshing experience, whether you’re a seasoned whiskey enthusiast or are being introduced to the world of single malts for the first time.
ST. LOUIS (Oct. X, 2023) – Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves – the first release within the brand’s Special Finishes Collection and the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam – is set to hit retail shelves in October. Aged four years and bottled at 100 proof (50% ABV), Yellowstone Toasted will be available nationwide at a suggested retail price of $49.99 per 750-ml bottle.
Yellowstone Toasted starts with the brand’s traditional bourbon mash bill, which is then stave finished. Beam, a seventh-generation master distiller, hand-selected a combination of five different staves – high toast, American oak double-toast, vanilla, rick house and spice rack – to get the desired flavor profile.
The resulting bourbon features a nose of toasted caramel and vanilla with hints of fall spices and cinnamon; a medium body with notes of walnut, toffee, black tea and white pepper; and a crisp finish highlighted by cocoa, tobacco and oak.
“The Yellowstone Special Finishes Collection is a great way to honor more than 150 years of bourbon heritage while still keeping things fresh and exciting,” said Beam. “I began experimenting with toasted barrels in 2016, 2017, and 2018 with Yellowstone Limited Edition releases and again more recently with distillery-exclusive Yellowstone Toasted Single Barrel. My experience helped in crafting what stave flavors to use and at what percentage to get the right flavor profile for Yellowstone Toasted. I can’t wait for consumers to try this latest full-time member of the Yellowstone Bourbon family.”
Yellowstone Toasted packaging features the brand’s iconic bottle and Roosevelt Arch artwork, as well as a more prominent version of the Yellowstone brand name and a Special Finishes Collection call-out. The bottle’s brown top-wrap helps to differentiate Yellowstone Toasted Bourbon from other Yellowstone variants.
About Limestone Branch Distillery
Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.
ST. LOUIS (Oct. XX, 2023) – Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: “Always keep the park within reach.”
“Since its inception in 1872, Yellowstone Bourbon has shared a connection with America’s first national park, and we’ve sought to highlight that through our brand story,” said Yellowstone Bourbon Brand Manager Kelly Panzitta. “As we look to the future of the Yellowstone brand, our focus is on leveraging the bond between our bourbon and the park it was named after.”
Yellowstone Bourbon tapped St. Louis-based Rodgers Townsend to create the new spots. The agency most recently worked with the brand to create the “Yellowstone – For All” campaign, of which the current advertising theme is an extension. The new ads illustrate by choosing Yellowstone – at the bar or at home – the spirit of the park is never more than a pour away. The series of new ads was designed to appeal to the brand’s loyal customers, as well as to attract its emerging female audience and younger consumers 21 and older.
The brand team called on media buying agency Ansira to help Yellowstone Bourbon reach a broader audience for the remainder of 2023 and into 2024. Among the changes, Yellowstone has finalized an ad buy with CBS Sports to appear during NFL broadcasts this fall for the first time ever across several platforms. The spot began airing on Oct. 1 on digital, streaming and linear TV. Following is a summary of the schedule:
NFL linear programming on CBS Sports
● :30 spot in the following NFL games
o Sunday, Oct. 29, at 1 PM: NY Jets v. NY Giants, New England v. Miami, Jacksonville v. Pittsburgh, Atlanta v. Tennessee
o Sunday, Nov. 26, at 1PM: Pittsburgh v. Cincinnati, Jacksonville v. Houston, Tampa Bay v. Indianapolis
o Sunday, Dec. 10, at 1PM: Houston v. NY Jets, Indianapolis v. Cincinnati, Jacksonville v. Cleveland, Tampa Bay v. Atlanta
CBS Sports Live Streaming
● NFL in game and CBS Sports HQ live stream video (Oct. 1 – Dec. 31)
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Yellowstone Bourbon to Expand Audience for New Advertising Creative
Oct. XX, 2023 – Page Two
“We are excited to invest in sports to broaden our audience and create greater awareness for the Yellowstone brand. With the NFL’s historical strength reaching the male audience and its growing popularity among women, it was a logical choice,” added Panzitta. “Moving our overall focus to leverage live sporting events has the potential to yield us up to 70 million impressions – a 282% increase resulting from shifting to the new sports-focused plan. We’re excited to partner with CBS to tell Yellowstone’s story to more consumers.”
Both the whiskey category and the NFL have experienced steady growth in popularity among women. According to Mintel’s Dark Spirits US, 2022 research, the share of women aged 35 to 54 who drink dark spirits increased from 19% in 2019 to 28% in 2022. And according to a February 24, 2023, Sponsorpulse article by Jessa Morris, 53% of American females engage with the NFL. This figure is supported by a 2021 SSRS Sports poll – referenced in a Nov. 18, 2023, USA TODAY article – that revealed women and girls made up 46% of the NFL fanbase (ages 8-plus) in the U.S., amounting to 84 million female fans.
About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country’s very first national park in 1872. In 2011, seventh-generation Master Distiller Steve Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since then, Yellowstone has been one of the fastest-growing American Whiskey brands in the industry. Today, the Yellowstone family of brands includes Yellowstone Select, Yellowstone Limited Edition and Yellowstone American Single Malt Whiskey. For more information on the Yellowstone brand, visit http://www.yellowstonebourbon.com/ or https://www.instagram.com/yellowstonebourbon/.
Limestone Branch Master Distiller Stephen Beam announces 2023 Yellowstone® Limited Edition Kentucky Straight Bourbon Whiskey
ST. LOUIS (July XX, 2023) – Limestone Branch Distillery Master Distiller Steve Beam announced the 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey. This latest bourbon – featuring a blend of 7-year, 13-year and 16-year aged bourbons finished in Tokaji casks – was bottled at 101 proof (50.5% ABV), with a limited allocation of 10,000 3-in cases offered nationwide at a suggested retail price of $99.99 per 750 ml bottle starting this August.
As he has done with his limited-edition Yellowstone Bourbon offerings since 2015, Beam hand selected the three aged bourbons, which were then blended and finished in Tokaji casks. Tokaji is a traditional sweet wine from the Tokaji region of Hungary made exclusively from white-wine grapes. Tokaji wines are known as much for their complex, layered flavor profiles as they are for their sweetness.
“With each year’s Yellowstone Limited Edition offering, I seek a finish that I both personally love and believe will make for a flavorful, well-balanced bourbon. This year, I found the perfect finish in the Tokaji casks sourced from northern Hungary,” said Beam. “Consumers can expect aromas of honey, green grapes and freshly baked cinnamon; a body highlighted by dry spice, followed by caramel, dark cherry, citrus and white pepper; and a finish containing notes of dry tobacco, honeysuckle and smoky oak. Fans of Yellowstone Limited Edition offerings will have a new contender for their favorite!”
The 2023 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey features custom designed bottles with embossing, a high-end natural cork and label containing the 2023 Yellowstone Limited Edition emblem and a 101-proof callout.
About Limestone Branch Distillery
Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.
Meet Yellowstone American Single Malt Whiskey – the newest full-time member of the Yellowstone brand family and the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam!
It’s set to hit retail shelves in the coming months. Aged four years and bottled at 108 proof (54% ABV), Yellowstone American Single Malt Whiskey will be available nationwide starting in March at a suggested retail price of $54.99.
Yellowstone American Single Malt Whiskey boasts a 100% barley malt mash bill, which yields tasting notes that are a unique departure from its sister spirit, Yellowstone Select Kentucky Straight Bourbon Whiskey.
Consumers of Yellowstone American Single Malt can expect a nose of cereal malt and honey, with a hint of peach blossom; a sweet, medium body with notes of honey, pear, stone fruit, and dates; and a finish that contains notes of oak, with hints of cinnamon and English Walnuts.
“I’m proud of the success Yellowstone Select Bourbon has enjoyed since 2015 when I introduced my take on my family’s historic brand,” said Beam. “And I’m proud to once again continue my family’s tradition of innovation with the launch of Yellowstone American Single Malt.
This is a brand-new category of American whiskey, and our offering is sure to become a favorite among Yellowstone Bourbon fans and fans of American Single Malt Whiskeys alike.”
Packaging of Yellowstone American Single Malt includes a more design-forward label featuring the brand’s iconic Lower Falls artwork and a more prominent version of the Yellowstone brand name, as well as blue top-wrap to differentiate Yellowstone American Single Malt from other Yellowstone variants.
Keep an eye out over the next couple of months to get your bottle. And find your favorite Limestone Branch Distillery Products near you any time.
NPCA names partner recipient of annual award in honor of commitment to national park protection.
WASHINGTON, D.C. April 24, 2023 – Today, in recognition of their commitment to national park protection, National Parks Conservation Association (NPCA) has named Yellowstone Kentucky Straight Bourbon Whiskey the recipient of its third annual National Park Defender award. This award, given out each April during National Park Week, recognizes and honors a partner who shows exceptional dedication to national park protection through authentic, impactful partnership with NPCA and educates their customers about the importance of taking action to protect parks.
Partnered since 2018, Yellowstone Bourbon has donated nearly $500,000 to NPCA to preserve national parks and inspire the next generation of park advocates; and in 2023, they became NPCA’s largest annual corporate partner.* The brand’s connection to national parks stretches back over 150 years – in 1872, Yellowstone Bourbon was first crafted in the same year Yellowstone National Park was designated America’s first national park. Today, Yellowstone Bourbon continues to commemorate this heritage through their passionate commitment to the protection of public lands.
“Yellowstone Bourbon has a shared history with our country’s national parks dating back to 1872, when our family named the bourbon after the very first national park,” said Limestone Branch Distillery Master Distiller and Founder Stephen Beam. “I am proud of our continued partnership with the National Parks Conservation Association and its ongoing efforts to keep our parks wild and wonderful. We are doing our part to help educate consumers about the importance of conservation and keeping our parks protected, preserved and accessible for future generations.”
Yellowstone Bourbon has partnered with NPCA on numerous campaigns to educate and inspire customers to take action on behalf of parks, in addition to their efforts to directly support public lands in immediate need. In 2022, Yellowstone Bourbon responded within days of floods that devastated Yellowstone National Park and the surrounding area resulting in nearly $100,000 raised for the Southwest Montana Relief Fund and the Red Lodge Area Community Foundation in conjunction with a fundraising event hosted by NPCA.
This week, Yellowstone Bourbon released a special edition NPCA collector’s label on bottles of Yellowstone Select Kentucky Straight Bourbon Whiskey. The bottles feature an illustration of the bears from NPCA’s logo as well as a ribbon in NPCA’s iconic green. Additionally, each bottle includes a QR code that directs to a landing page where customers can learn how Yellowstone Bourbon and NPCA work together to protect public lands.
“Protecting our national parks is a collective effort that succeeds when the movement is as inclusive as the parks themselves,” said Theresa Pierno, President and CEO of National Parks Conservation Association. “Businesses grounded in values, and who put those values into action, are a critical part of ensuring our national parks thrive now, and for generations from now. Based on our five years of partnership together, it’s clear that Yellowstone Bourbon is one of those committed companies. We’re proud to name them this year’s recipient of NPCA’s National Park Defender award for their ardent efforts to educate and empower national park advocates and their dedication to working with NPCA to preserve our public lands.”
To learn more about NPCA’s annual National Park Defender award, please visit here. To learn more about how NPCA and Yellowstone Bourbon partner to protect parks, please visit here.
*Based on donations made within NPCA’s fiscal year 2023.
The glitz, the glam, and the dram, who doesn’t love a good whiskey awards season? Here’s a roundup of the Limestone Branch Distillery spirits that won awards (so far) in 2023.
The ASCOT Awards
ASCOT Awards is an international spirits competition created by spirits personality and veteran tasting judge Fred Minnick. Each year, Fred releases his list as judged by the panel of judges.
We won Gold for Yellowstone Select Kentucky Straight Bourbon and Minor Case Rye Whiskey this year!
SIP Awards
The SIP Awards stands apart as the only internationally recognized consumer-judging spirits competition. Winning a SIP Awards has become synonymous with elite quality as judged by the selective tastes of the consumer.
We were honored to win Platinum for Minor Case Rye Whiskey and two golds, one for Yellowstone Select Kentucky Straight Bourbon and Yellowstone American Single Malt.
Bartender Spirits
Bartender Spirits Awards Aims To Deliver The Best Spirits For On-Premise Sector In USA. “Judged By Bartenders, Bar Managers and Off-Premise Managers For The On-Premise Industry,” the Bartender Spirits Awards will recognize, encourage, promote and celebrate excellence in the U.S. drinks industry.
Yellowstone Select Kentucky Straight Bourbon took home Double Gold! And Yellowstone American Single Malt won Gold.
Honored, but Not Done Yet
Winning awards is always great, and we feel honored by the recognition. Ultimately, we aim to make quality spirits that people will love.
Cheers!
Ready to find award-winning spirits near you? Check out this Product Locator Tool.
Limestone Branch Distillery is celebrating the 150th anniversary of the Yellowstone bourbon brand by debuting the Yellowstone Select Landmark Edition Bottle series, featuring six different scenes from the national park that inspired the brand.
Available now at retail, bottles of Yellowstone Select Bourbon feature one of six famous park landmarks:
Named after the country’s very first national park, Yellowstone bourbon was introduced in 1872 to honor the park’s remarkable beauty and pioneering spirit. Limestone Branch Distillery has continued the tradition of supporting the park through its ongoing partnership with the National Parks Conservation Association (NPCA), an independent organization working to strengthen and protect our national parks. To date, Limestone Branch has donated nearly $210,000 to the organization, and from Jan. 1 – Nov 30, 2022, Limestone Branch will donate $1.50 to NPCA for each bottle of Yellowstone Whiskey sold, representing a guaranteed donation up to $30,000.
“We’re proud of our brand’s long history honoring its namesake national park, and we are thrilled to pay further tribute through our Yellowstone Select Bourbon Landmark Edition Bottle series,” said Limestone Branch Brand Manager Caitlin Palmieri Jackson. “Our iconic label featuring the Lower Yellowstone Falls has created a connection with fans of both our brand and the park. The Landmark Edition Bottle series was created to expand upon that connection, as the different landmarks are likely to inspire different memories among consumers of the brand, who are now able to choose the bottle/label that is most special to them.”
Limestone Branch Distillery has produced a limited number of cases featuring a random assortment of all six Landmark Edition Bottle labels. Yellowstone Select Landmark Edition bottles will be available nationwide at a suggested retail price of $39.99 until supplies last.