NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

  1. ELIGIBILITY:

The “Yellowstone Bourbon Whiskey Giveaway” (“Giveaway”) is open to legal residents of the 48 continental United States who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Luxco, Inc. (“Sponsor”) and its affiliates and subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, all other service agencies involved with the Giveaway, and members of their immediate family (spouse, parent, child or sibling), are not eligible to enter or win. The Giveaway is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Giveaway. Winning a prize is contingent upon fulfilling all requirements as set forth herein.

  1. GIVEAWAY PERIOD:

Giveaway begins at 12:00:00 a.m. Central Daylight Time (“CDT”) on November 4, 2024 and ends at 11:59:59 p.m. CDT on December 1, 2024 (“Giveaway Period”). Sponsor’s computer is the official time keeping device for this Giveaway.

  1. ONE (1) WAY TO ENTER:

To enter the Giveaway, click “like” on the Yellowstone Bourbon Instagram post about this Giveaway, and follow @yellowstonebourbon.

Automated Entries are prohibited and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses, nor use any other device or artifice, to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities, or uses any device or artifice to register multiple times, will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Giveaway and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of Entry will be considered an entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winners may be required to show proof of being the authorized account subscriber.

  1. GIVEAWAY DRAWING:

One (1) potential winner will be selected in a drawing to be held on or December 2, 2024 from among all eligible entries received by Sponsor, whose decisions are final in all matters relating to this Giveaway. Odds of winning depend on the number of eligible entries received during the Giveaway Period.

  1. WINNER NOTIFICATION:

The prize will be awarded. Potential winner will be notified via a direct message on Instagram from @YellowstoneBourbon and will be required to respond to the notification within twenty-four (24) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the twenty-four (24) hour time period, prize will be forfeited and an alternate potential winner will be selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.

Potential winner will be required to complete, sign and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor or Sponsor’s representative within forty-eight (48) hours of prize acceptance. Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Giveaway. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be selected.

In the event of noncompliance within any stated time period, the prize will be forfeited and an alternate potential winner will be selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner.

Released Parties (as defined below) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information. 
  1. PRIZE DETAILS:

Prize (1 Total): One winner will receive a prize package consisting of a Gift Card to purchase Yellowstone Bourbon, a Yellowstone Bourbon branded charcuterie board, a Tender Bison Combo Pack and 4 Piece Grill Set, Custom Branded Chocolates, a Cigar Cutter, Yellowstone Branded glassware, a Yellowstone Bourbon branded blanket and popcorn maker, and a Bose® Portable Bluetooth Speaker worth a total of $1,193. If winner cannot accept the prize as specified, prize will be forfeited and will be awarded to an alternate winner. Any difference between stated value and actual value will not be awarded.

Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.

If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor. If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance or in the event that the result of such background check may bring Sponsor into public disrepute, contempt, scandal or ridicule or reflect unfavorably on Sponsor, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate winner.

  1. PUBLICITY:

Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.

  1. RELEASE:

By accepting a prize, winners agree to release and hold Luxco, Inc. and each of its employees, affiliates, subsidiaries, and agencies harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any Prize, including without limitation, personal injuries, death and property damage.

  1. LIMITATIONS OF LIABILITY AND RELEASE:

Luxco, Inc. and each of its employees, affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Giveaway or website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Giveaway, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like Entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrants or any other person’s computer or property related to or resulting from participating in this Giveaway. Should any portion of Giveaway be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Giveaway, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Giveaway, and determine the winners from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries received from multiple users having the same email address, the authorized subscriber of the email address used to enter will be deemed to be the entrant, and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the organization responsible for assigning the email address. All materials submitted become the property of LUXCO, INC and will not be returned. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU.

  1. DISPUTE RESOLUTION:

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Giveaway, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.

  1. PRIVACY POLICY:

See Sponsor’s privacy policy located https://www.luxco.com/privacy-policy/ for details regarding the use of personal information collected in connection with this Giveaway. If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.

  1. SPONSOR:

Luxco, Inc, 540 Maryville Center Drive, Ste 300, St. Louis, MO 63141

  1. WINNER’S LIST:

For the name of the winner, hand-print your name and complete address on a 3” x 5” card and mail to: Yellowstone Bourbon Giveaway Winners List Request, 540 Maryville Centre Dr., Ste 300, St. Louis, MO 63141, within 30 days of the conclusion of the Giveaway Period.

© 2024 Luxco®, Inc. All Rights Reserved.

Exclusively for the holiday season, the special giftpack includes three award-winning Yellowstone Bourbon varieties

ST. LOUIS (Oct. 15, 2024) – Yellowstone Bourbon announced it will release the 2024 Bourbon Giftpack this month. The Giftpack showcases three award-winning innovations from the Yellowstone Bourbon family: Yellowstone Select, Yellowstone Special Finishes Collection Toasted and Yellowstone Special Finishes Collection Rum Cask.

Packaged in a decorative box and available at local retailers nationwide at a minimum suggested retail price of $49.99, the Yellowstone Giftpack is the first multi-bottle pack by Yellowstone and the first time these Yellowstone expressions have been offered together in 375mL sizes.

“Our new Yellowstone Giftpack is the perfect holiday gift for fans of premium bourbon and outdoor enthusiasts alike,” said Kelly Panzitta, brand manager for Yellowstone Bourbon. “These three award-winning varieties also offer those new to bourbon the chance to try them in an affordable, approachable way and have some fun creating cocktails with a brand that has a lot of talkability built into its history.”

Featured Bourbons:

Yellowstone Select

  • Awarded Double Gold by the 2024 SIP Awards, Yellowstone Select is the brand’s flagship Kentucky Straight Bourbon Whiskey.
  • The blend of 4- and 7-year bourbons is bottled at 93 proof (46.5% ABV).
  • It features an aroma of rye spice with soft, leathered cherries, flavors of smoked caramel with hints of vanilla and honey on the palate and a smokey oak brown sugar finish.

Yellowstone Special Finishes Collection Toasted

  • With a Double Gold medal from the 2024 San Francisco World Spirits Competition, Yellowstone Toasted is the first in Yellowstone’s Special Finishes Collection.
  • Made from finishing Yellowstone Select with toasted oak staves, this 100-proof (50% ABV) bourbon brings extra character.
  • Notes of toasted caramel, vanilla, hints and fall spices and cinnamon on the nose are followed by flavors of walnut, toffee, black tea and white pepper with a crisp oak finish featuring cocoa and tobacco.

Yellowstone Special Finishes Collection Rum Cask

  • Winner of a Platinum award from the 2024 ASCOT Awards, Yellowstone Rum Cask is the second of Yellowstone’s Special Finishes Collection expressions.
  • Finishing Yellowstone Select for nine weeks in rum cask barrels, imparts notes of spice and tropical sweetness for a unique flavor profile.
  • Bottled at 100 proof (50% ABV), Yellowstone Rum Cask features an aroma of gingerbread, poached pear and fresh-cut hay, notes of toasted marshmallow, crème brûlée, toffee and toasted oak on the palate, and a long honey finish with tobacco, clove and cocoa-seasoned oak.

Yellowstone 2024 Limited Edition bottle

Limestone Branch Distillery announces 2024 Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey

ST. LOUIS (July 29, 2024) – Limestone Branch Distillery announces the annual release of Yellowstone Bourbon Limited Edition Kentucky Straight Bourbon Whiskey. Created by Limestone Branch Distillery Master Distiller Stephen Beam, the 2024 expression is extra aged, featuring 7-year and 17-year aged bourbons and Beam’s first double finish in French brandy and cognac casks. Bottled at 101 proof (50.5% ABV), an allocation of 10,000 cases (3-in) of Yellowstone Limited Edition will arrive on shelf in September at a minimum suggested price of $99.99 per 750mL bottle.

Limestone Branch Distillery has released its annual Yellowstone Limited Edition since 2015. In the 2024 release, Beam sought out spirits to complement the natural flavors in the extra-aged bourbon. Finishing the blended bourbon in brandy and cognac casks from France introduces nuances from different spectrums of distilled grapes within the same style of spirit. The result is a soft and approachable bourbon, perfect for Yellowstone bourbon loyalists.

The 2024 Yellowstone Limited Edition is a rich amber color and features the bright aroma of pear, panela sugar, ripe apple and leather. With a thick, soft texture, the body includes flavors of American basswood honey, ripe stone fruits and citrus with traditional notes of caramel and vanilla. The bourbon’s warm and inviting finish delivers honey, Bosc pear, butterscotch and leather.

“The 2024 expression of Yellowstone Limited Edition represents my natural progression of experimenting with special finishes over the years,” said Beam. “Now, finished bourbons have become sought after by fans who want to push the flavor profile. I love experimenting and exploring new opportunities, and using a double finish with brandy and cognac casks created a more complex and nuanced bourbon, opening a whole new experience for consumers to enjoy.”

The 2024 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey is presented in custom-designed bottles featuring embossing, a label with the 2024 Yellowstone Limited Edition emblem and a high-end natural cork.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

New variant is second release within Yellowstone’s Special Finishes Collection

ST. LOUIS (March XX, 2024) – As it continues to meet demand for innovative expressions of bourbon, Kentucky-based Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask Finish. This is the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam, and it is set to hit retail shelves in March. Aged four years and bottled at 100 proof (50% ABV), Yellowstone Rum Cask Finish will be available nationwide at a suggested retail price of $49.99 per 750-ml bottle.

The new release starts with Yellowstone’s traditional bourbon mash bill and then is aged for nine weeks in casks that previously held rum distilled using molasses from sugarcane grown in the rich, fertile soils and tropical Caribbean climate of Cuba. The resulting bourbon features a flavorful blend of spice and tropical sweetness; a medium body with notes of toasted marshmallow, crème brûlée and toffee toasted oak; and the finish is highlighted by tobacco, clove, cocoa seasoned oak and honey.

“Rum has the sweetest notes of all the casks we’ve used for secondary finishing, and it was an ideal choice for the next adventure in our Special Finishes Collection,” said Beam. “Rum is an exceptional compliment to bourbon, and they come together to create subtle notes of sweetness and brown sugar, which are soaked up and stored within the staves and perfectly complement the vanilla, caramel and rye flavors of Yellowstone. Our four-year bourbon is a classic Kentucky bourbon and makes for a fantastic base. This allows me to go in many directions with the finishes while remaining true to or original profile.”

The packaging for Yellowstone Special Finishes Collection features the brand’s iconic bottle and Roosevelt Arch artwork, as well as a more prominent version of the Yellowstone brand name and a Special Finishes Collection call-out. The bottle’s blue top-wrap helps to differentiate Yellowstone Rum Cask Finish from other Yellowstone variants. The Special Finishes Collection launched in October of 2023 with the release of Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves.

About Limestone Branch Distillery

Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.

Yellowstone American Single Malt Whiskey

Whiskey holds a special place in the hearts of many. Because of this, many innovations and spins have been put on this beloved spirit. The rise of the American single malt is one of the most exciting developments in recent years. 

This article explains American single malt whiskey, how it’s distilled, and what differentiates it from the more well-known whiskeys like bourbon, rye, and Scotch.

Read more: What is American Single Malt Whiskey? 

How American Single Malt Whiskey is Made 

American single malt whiskey is made from 100% malted barley and distilled in pot stills. The barley is usually locally sourced, and the whiskey is aged in oak barrels for at least two years. Like Scotch, American single malt whiskey is non-blended, meaning that it is made only from a single distillery’s output. However, unlike Scotch, there are currently no formal regulations around the production of American single malt whiskey, meaning that distilleries have a great deal of leeway in making and marketing their product.  

One of the key differences between American single malt whiskey and other types of whiskey is its flavor profile. Due in part to the use of pot stills in the distillation process, American single malt whiskey often features sweet, nutty, toasty, biscuit, bread, and toffee-like notes. It has a distinctive taste thanks to processed cereal grains that are used. 

Though they share some characteristics, American single malt whiskey is different from single malt Scotch.  

Distilling American Single Malt Whiskey 

Unlike Bourbon, which must be made with a minimum of 51% corn, American Single Malt Whiskey is made entirely from malted barley. The malted barley is mashed with hot water, releasing the sugars that will help with fermentation. The liquid produced is called “wort” and is then fermented with yeast, which converts the sugars into alcohol. 

The resulting liquid, or “wash,” is then distilled in copper pot stills. The filtered liquid is then aged in oak barrels, giving it a unique flavor. The aging process is what really sets American Single Malt Whiskey apart from other Whiskeys. The Whiskey is usually aged for at least three years, with some distilleries aging it up to 10 years. This results in a smoother and more complex flavor profile. 

A Taste for Something New 

Compared to bourbon, American Single Malt Whiskey tends to be less sweet and more aromatic. Its flavor profile varies by brand, but it typically has hints of vanilla, fruit, and sometimes even chocolate. Its finish tends to be smoother than Bourbon, with a more prolonged, complex aftertaste. Think orchard fruits, honey, and a gentle smokiness more like a cozy campfire than a roaring bonfire like higher-proof whiskeys. 

How Yellowstone American Single Malt is Different 

Yellowstone American Single Malt blends tradition with innovation. It tells a story of meticulous aging and a commitment to quality. An exploration in taste, it offers layers of caramel, oak, and a hint of fruitiness, balanced with just the right touch of smoke. It’s an American original paying homage to the single malt heritage while carving out its identity.  

Yellowstone American Single Malt has won multiple awards, including two golds at the 2023 Sip Awards and the 2023 Bartender Spirits Competition. 

Find Yellowstone American Single Malt near you. 

Your Next Whiskey Adventure Awaits 

American single malt whiskey is a unique and delicious spirit gaining popularity in the United States. Its rich, complex flavor and artisanal production process make it an exciting addition to the world of premium spirits. Yellowstone offers an authentic and refreshing experience, whether you’re a seasoned whiskey enthusiast or are being introduced to the world of single malts for the first time. 

ST. LOUIS (Oct. X, 2023) – Yellowstone Kentucky Straight Bourbon Whiskey Finished in Toasted Staves – the first release within the brand’s Special Finishes Collection and the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam – is set to hit retail shelves in October. Aged four years and bottled at 100 proof (50% ABV), Yellowstone Toasted will be available nationwide at a suggested retail price of $49.99 per 750-ml bottle.

Yellowstone Toasted starts with the brand’s traditional bourbon mash bill, which is then stave finished. Beam, a seventh-generation master distiller, hand-selected a combination of five different staves – high toast, American oak double-toast, vanilla, rick house and spice rack – to get the desired flavor profile.

The resulting bourbon features a nose of toasted caramel and vanilla with hints of fall spices and cinnamon; a medium body with notes of walnut, toffee, black tea and white pepper; and a crisp finish highlighted by cocoa, tobacco and oak.

“The Yellowstone Special Finishes Collection is a great way to honor more than 150 years of bourbon heritage while still keeping things fresh and exciting,” said Beam. “I began experimenting with toasted barrels in 2016, 2017, and 2018 with Yellowstone Limited Edition releases and again more recently with distillery-exclusive Yellowstone Toasted Single Barrel. My experience helped in crafting what stave flavors to use and at what percentage to get the right flavor profile for Yellowstone Toasted. I can’t wait for consumers to try this latest full-time member of the Yellowstone Bourbon family.”

Yellowstone Toasted packaging features the brand’s iconic bottle and Roosevelt Arch artwork, as well as a more prominent version of the Yellowstone brand name and a Special Finishes Collection call-out. The bottle’s brown top-wrap helps to differentiate Yellowstone Toasted Bourbon from other Yellowstone variants.

About Limestone Branch Distillery

Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.

ST. LOUIS (Oct. XX, 2023) – Yellowstone Bourbon – the 151-year-old brand now produced at Lebanon, Kentucky-based Limestone Branch Distillery, a stop on the world-famous Kentucky Bourbon Trail® craft tour – announced it has rolled out three new ads, along with a new ad-buy strategy to expand its reach. The new ads, which began airing Oct. 1, follow the theme: “Always keep the park within reach.”

“Since its inception in 1872, Yellowstone Bourbon has shared a connection with America’s first national park, and we’ve sought to highlight that through our brand story,” said Yellowstone Bourbon Brand Manager Kelly Panzitta. “As we look to the future of the Yellowstone brand, our focus is on leveraging the bond between our bourbon and the park it was named after.”

Yellowstone Bourbon tapped St. Louis-based Rodgers Townsend to create the new spots. The agency most recently worked with the brand to create the “Yellowstone – For All” campaign, of which the current advertising theme is an extension. The new ads illustrate by choosing Yellowstone – at the bar or at home – the spirit of the park is never more than a pour away. The series of new ads was designed to appeal to the brand’s loyal customers, as well as to attract its emerging female audience and younger consumers 21 and older.

The brand team called on media buying agency Ansira to help Yellowstone Bourbon reach a broader audience for the remainder of 2023 and into 2024. Among the changes, Yellowstone has finalized an ad buy with CBS Sports to appear during NFL broadcasts this fall for the first time ever across several platforms. The spot began airing on Oct. 1 on digital, streaming and linear TV. Following is a summary of the schedule:

NFL linear programming on CBS Sports

● :30 spot in the following NFL games

o Sunday, Oct. 29, at 1 PM: NY Jets v. NY Giants, New England v. Miami, Jacksonville v. Pittsburgh, Atlanta v. Tennessee

o Sunday, Nov. 26, at 1PM: Pittsburgh v. Cincinnati, Jacksonville v. Houston, Tampa Bay v. Indianapolis

o Sunday, Dec. 10, at 1PM: Houston v. NY Jets, Indianapolis v. Cincinnati, Jacksonville v. Cleveland, Tampa Bay v. Atlanta

CBS Sports Live Streaming

● NFL in game and CBS Sports HQ live stream video (Oct. 1 – Dec. 31)

CONTINUED

Yellowstone Bourbon to Expand Audience for New Advertising Creative

Oct. XX, 2023 – Page Two

“We are excited to invest in sports to broaden our audience and create greater awareness for the Yellowstone brand. With the NFL’s historical strength reaching the male audience and its growing popularity among women, it was a logical choice,” added Panzitta. “Moving our overall focus to leverage live sporting events has the potential to yield us up to 70 million impressions – a 282% increase resulting from shifting to the new sports-focused plan. We’re excited to partner with CBS to tell Yellowstone’s story to more consumers.”

Both the whiskey category and the NFL have experienced steady growth in popularity among women. According to Mintel’s Dark Spirits US, 2022 research, the share of women aged 35 to 54 who drink dark spirits increased from 19% in 2019 to 28% in 2022. And according to a February 24, 2023, Sponsorpulse article by Jessa Morris, 53% of American females engage with the NFL. This figure is supported by a 2021 SSRS Sports poll – referenced in a Nov. 18, 2023, USA TODAY article – that revealed women and girls made up 46% of the NFL fanbase (ages 8-plus) in the U.S., amounting to 84 million female fans.

About Yellowstone Bourbon

Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country’s very first national park in 1872. In 2011, seventh-generation Master Distiller Steve Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since then, Yellowstone has been one of the fastest-growing American Whiskey brands in the industry. Today, the Yellowstone family of brands includes Yellowstone Select, Yellowstone Limited Edition and Yellowstone American Single Malt Whiskey. For more information on the Yellowstone brand, visit http://www.yellowstonebourbon.com/ or https://www.instagram.com/yellowstonebourbon/.

Limestone Branch Master Distiller Stephen Beam announces 2023 Yellowstone® Limited Edition Kentucky Straight Bourbon Whiskey

ST. LOUIS (July XX, 2023) – Limestone Branch Distillery Master Distiller Steve Beam announced the 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey. This latest bourbon – featuring a blend of 7-year, 13-year and 16-year aged bourbons finished in Tokaji casks – was bottled at 101 proof (50.5% ABV), with a limited allocation of 10,000 3-in cases offered nationwide at a suggested retail price of $99.99 per 750 ml bottle starting this August.

As he has done with his limited-edition Yellowstone Bourbon offerings since 2015, Beam hand selected the three aged bourbons, which were then blended and finished in Tokaji casks. Tokaji is a traditional sweet wine from the Tokaji region of Hungary made exclusively from white-wine grapes. Tokaji wines are known as much for their complex, layered flavor profiles as they are for their sweetness.

“With each year’s Yellowstone Limited Edition offering, I seek a finish that I both personally love and believe will make for a flavorful, well-balanced bourbon. This year, I found the perfect finish in the Tokaji casks sourced from northern Hungary,” said Beam. “Consumers can expect aromas of honey, green grapes and freshly baked cinnamon; a body highlighted by dry spice, followed by caramel, dark cherry, citrus and white pepper; and a finish containing notes of dry tobacco, honeysuckle and smoky oak. Fans of Yellowstone Limited Edition offerings will have a new contender for their favorite!”

The 2023 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey features custom designed bottles with embossing, a high-end natural cork and label containing the 2023 Yellowstone Limited Edition emblem and a 101-proof callout.

About Limestone Branch Distillery

Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.

Meet Yellowstone American Single Malt Whiskey – the newest full-time member of the Yellowstone brand family and the latest inspiration from Limestone Branch Distillery Master Distiller Stephen Beam!

It’s set to hit retail shelves in the coming months. Aged four years and bottled at 108 proof (54% ABV), Yellowstone American Single Malt Whiskey will be available nationwide starting in March at a suggested retail price of $54.99.

Yellowstone American Single Malt Whiskey boasts a 100% barley malt mash bill, which yields tasting notes that are a unique departure from its sister spirit, Yellowstone Select Kentucky Straight Bourbon Whiskey.

Consumers of Yellowstone American Single Malt can expect a nose of cereal malt and honey, with a hint of peach blossom; a sweet, medium body with notes of honey, pear, stone fruit, and dates; and a finish that contains notes of oak, with hints of cinnamon and English Walnuts.

“I’m proud of the success Yellowstone Select Bourbon has enjoyed since 2015 when I introduced my take on my family’s historic brand,” said Beam. “And I’m proud to once again continue my family’s tradition of innovation with the launch of Yellowstone American Single Malt.

This is a brand-new category of American whiskey, and our offering is sure to become a favorite among Yellowstone Bourbon fans and fans of American Single Malt Whiskeys alike.”

Packaging of Yellowstone American Single Malt includes a more design-forward label featuring the brand’s iconic Lower Falls artwork and a more prominent version of the Yellowstone brand name, as well as blue top-wrap to differentiate Yellowstone American Single Malt from other Yellowstone variants.

Keep an eye out over the next couple of months to get your bottle. And find your favorite Limestone Branch Distillery Products near you any time.